10 Years of Spotify Fresh Finds

For the past decade, Spotify’s Fresh Finds playlists have served as a launch pad for emerging independent artists.

To celebrate this milestone, the platform will be sharing some standout Fresh Finds artist stories over the coming weeks.

Fresh Finds are curated by a team of editors who review playlist pitches and leverage data insights to discover artists to spotlight.

On average, one month after being added to the playlists for the first time, artists see their monthly listeners more than double.

In 2024, nearly 70% of all Fresh Finds streams represented listeners discovering artists for the first time.