Apple Music ‘New’ Tab

Apple has just released the latest software update for iPhones, and with it has come the new ‘New’ tab for Apple Music.

The ‘New’ tab replaces the old ‘Browse’ tab and makes a difference by being personalised to each listener’s listening habits.

All items on the page are still selected by the Apple Music editorial teams but what each person sees is different.

This approach makes for a clever combination of human editorial and an algorithmic recommendation engine.

The ‘New’ tab includes sections such as Latest Songs, New Releases, and Updated Playlists for you to browse and discover new music through.