Instagram Reels Performance Notes

Instagram is currently experimenting with new notes on Reels that will help you improve your performance on the platform.

These notes appear in-stream below your Reels caption and explain why the video is or isn’t performing well.

This brand new feature aims to provide contextual insight as to the most impactful elements of each specific Reel.

When you tap on the prompt, it will take you through to a page that provides a more specific breakdown of the performance notes.

These tips can help you gain a better understanding of what’s performing well on the platform and identify the key factors that boost reach.