Instagram Retention Insights

Instagram has added retention metrics to Insights, helping you see what captures—or loses—viewers’ interest on each reel you share.

Retention insights appear as an interactive chart, showing the percentage of viewers who kept watching your reel at each moment.

When it comes to retention, you’ll always see a downward slope, but the flatter the line, the more engaged your audience is.

On top of this, “When people liked your reel” and “When people liked your carousel” charts have also been introduced.

Instagram now also highlights the content that’s been most effective in driving new followers, available in the Followers section of Insights.