New TikTok Content Insights

30.09.2025

TikTok has introduced a new feature in its creator analytics that highlights trending concepts based on your existing posts.

These new content insights appear alongside a ‘Create’ button, making it easier than ever to tap into relevant trends.

The tool aims to guide content ideation and help creators connect more effectively with their audience.

With this update you’ll be able to see search trends for related topics, keywords for searches, related videos, and demographic insights.

These tools give creators a clearer picture of what resonates with their audience and where opportunities lie.