Facebook Reels Algorithm Update

Facebook has upgraded its recommendations engine to surface newer and more relevant Reels tailored to users’ interests.

The improved engine ensures users see fresher content in the formats they enjoy most, regardless of video length.

AI-powered suggestions now make it easier to discover similar Reels and explore topics of interest without leaving the Reels player.

Friend bubbles highlight which Reels and posts a user’s friends like, making it simple to start private chats and engage over shared content.

Users also gain more control over their experience, with options to mark content as “Not Interested” and an enhanced Save feature.