Original Content on Facebook

Facebook is taking steps to reward creators who post original content on the platform with greater reach and monetisation.

The original content guidelines have also been updated to give you more clarity on what qualifies as original.

The guidelines state that original content is filmed or produced directly by the creator or owner of a profile or page.

Reels that selectively incorporate third-party content are considered original when the focus is an on-screen presence from a creator presenting something new.

Content that is duplicative or involves minor edits to another creator’s post will be considered unoriginal and deprioritised.