Instagram Scheduled Trial Reels

Instagram has announced that you will now be able to schedule your Trial Reels, giving you more control over your Reels experiments.

Originally launched in December 2024, Trial Reels enable you to share your latest uploads with a selection of users who don’t follow you.

This experience allows you to gain feedback on new ideas and concepts from outside your regular follower base.

The ability to schedule when your Trial Reels are displayed to non-followers provides another way to gather insight.

With scheduling, you can ensure that the Trial Reel aligns with regional engagement times based on your Instagram insights.