Spotify For Artists Fan Study’s New Insights

New insights are now live on Spotify for Artists’ Fan Study, the platform’s ongoing exploration into fandom.

Millions of data points were analysed to uncover the latest trends in fan behaviour, taking a closer look at super listeners.

This report covers how super listeners stick with artists over time, how music videos can lead to more streams, and how fans find live shows.

It found that more than half of ‘Find Tickets’ clicks on Spotify happen when shows are surfaced to fans, rather than when fans go looking for them.

Head to Fan Study to dig into more data like this and understand what it means for your campaign strategy.