YouTube’s New Creator Tools

05.10.2026

YouTube recently held its Made on YouTube event, where a whole new generation of tools for creators were announced.

These tools can be found in YouTube Studio and include new insights and research destinations, a feedback feature, and channel-matched thumbnails.

The new insights and research destinations can help you understand past video performance and discover outlier videos.

If you have a draft ready, the feedback feature gives personalised advice on pacing, structure, storytelling, and more.

You can generate channel-matched thumbnails, with YouTube recommending the best of three options to different segments of your audience.