Spotify Campaign Kit Case Study

Spotify For Artists has shared a fantastic new case study on how artist Goth Babe used Campaign Kit to amplify new releases and rejuvenate the listens on his catalogue.

Goth Babe’s team deployed a “staircase” approach with Marquee to grow the artist’s audience with each release.

They also brought listeners back to catalogue tracks using a collection of Campaign Kits’ other tools.

This approach achieved the highest-ever listenership for his new EP and even resulted in several catalogue tracks surpassing their initial release week streams.

Campaign Kit also made it easy for Goth Babe’s team to measure the impact of their campaigns and constantly iterate on strategy.