Instagram Features Test

Instagram is testing a new long-form video format with the introduction of Features, a feature that’s currently being tested with creators in the US.

The update introduces a 90-minute video capacity, enabling users to publish long-form content, such as full-length podcasts, interviews, and vlogs, directly to the platform.

The concept is to give audiences more than just quick Reels, making it easier to discover a short clip and go straight into the full video.

Instagram is also testing ways for creators to link their Reels to longer Features videos, helping them keep viewers engaged and build a stronger following.

It’s a significant shift for the platform, opening up space for storytelling and giving creators another way to share their content.