Instagram Post Types Infographic

Instagram recently published an overview of how and when you should use each of its elements.

Knowing how each post type relates to your strategy could help you formulate a more structured and strategic content approach.

The infographic posted notes that reels and carousels are best for reaching new audiences you haven’t connected with before.

Carousels can also be used to engage your existing followers, alongside the use of single photo posts and Stories.

Finally, Lives and Channels are best suited for nurturing your most loyal fans, offering deeper connections and exclusive content.