‘My Spotify’ Personalisation Feature

Spotify knows that each of its listeners has a unique relationship with the platform and how they discover new music, which is why it has unveiled its newest initiative, ‘My Spotify’.

My Spotify highlights personal listening habits and trends and will roll out over the next several weeks to users in the US, Canada, the UK, Ireland, Australia, and New Zealand.

With this initiative, you will find home page banners and personalised messages in the Spotify app revealing your unique listening habits.

Real Spotify users and credible voices in culture will also be featured, each sharing their own unique relationship with the platform.

On top of that, you will be able to explore personalised features that are exclusive to Spotify, such as daylist, DJ, Daily Mix, or the Made For You hub.