Spotify For Artists Audience Segments Update

Spotify For Artists has added listener conversion metrics to its Segments tab, so now you can track exactly how your listeners evolve.

The Segments tab is the place to find fresh insights into audience engagement levels, allowing you to see at a glance how many casual listeners you’re turning into loyal fans.

In this tab, your total audience is divided into your active audience, your previously active audience, and your programmed audience, giving you a fuller picture of your listeners.

When a listener starts streaming your music, they enter one of your audience segments, but as they perform actions such as saving tracks to their libraries, that segment may change.

You can use listener conversion metrics to track these changes every month, giving you a look into how your listeners shift between segments and change over time.