Spotify for Artists Marquee Updates

It has been a big month for the Spotify for Artists marketing tool Marquee, with two new features being introduced to help you grow your audience.

The first to be rolled out was the new campaign targeting, which allows you to target your programmed audience or your potential audience.

To reach listeners who have only streamed your music from programmed sources such as Radio, Autoplay, or editorial playlists in the last two years, target the programmed audience.

To reach listeners who haven’t streamed your music at all in the last two years, target the potential audience.

Additionally, you will now also have the option to choose between multiple Marquee background colours generated from the release artwork.