Spotify Gen Z Trends Report

Spotify has recently published an interesting report that dives into trends around Gen Z and their relationship with music.

This report runs over some interesting points that any artist or label that wishes to target Gen Z should think about.

One point suggests that this demographic is all about sharing music, as they accounted for 52% of all collaborative playlists created this year.

In terms of playlists, the report shows that Gen Z listeners are most keen on nostalgic ‘first’ playlists, for example, first kiss, first date etc.

Interestingly, the report also shows that Gen Z’s top genre is Worldpop, indicating their openness for international music.