Spotify Super Listeners Guide

Spotify for Artists has dropped a guide to help you build Super Listeners—the fans who stream the most, buy your merch, and show up to your gigs.

Spotify has studied how these Super Listeners engage and has built tools to help you understand and develop them.

The first step is knowing how listeners are engaging with your music right now through audience analytics in Spotify For Artists.

Once you know how listeners are engaging, you can reach them more intentionally with tools such as Discovery Mode and playlist pitching.

You can then bring back fans who haven’t streamed in a while using Marquee or Showcase campaigns targeting your previously active audience.