Spotify Taste Profile in Beta

Spotify is taking personalisation even further, giving users more visibility and control over how their taste shapes their experience.

At SXSW, Co-CEO Gustav Söderström announced the ability for users to review and directly shape their taste profile.

This new feature will begin rolling out in beta to Premium listeners in New Zealand over the coming weeks.

Taste Profile lets the user see how Spotify understands their taste and gives them the ability to shape it themselves.

If something doesn’t fit, they can tell Spotify by flagging when it misses the mark and asking for more or less of a certain vibe.