Spotify Turn Up Aus

Spotify Australia is showing its support for the local music scene with its new initiative ‘Turn Up Aus’.

Turn Up Aus is a long-term campaign designed to spotlight Australian music, making it “unmissable, undeniable, and inarguable.”

As part of the program, Spotify will roll out a new visual identity across its most high-impact channels.

It will also include playlists, a dedicated editorial hub, exclusive artist fan experiences, industry-focused events, and youth music education programs.

With Turn Up Aus, Spotify is bringing together the full strength of its platform to champion local talent in a brand new way.