TikTok Behind The Breakthrough New Campaign

TikTok has announced that Sienna Spiro will be the first British artist to star in its Behind the Breakthrough campaign.

The campaign spotlights Sienna’s rise from viral breakthrough to global stardom, and the role that TikTok has played in her success.

The series sees her visiting the home of one of her biggest fans, a fellow young female singer-songwriter inspired by Sienna’s journey.

Together, they discuss Sienna’s artistry, her approach to songwriting and performing, and how she connects with the TikTok community.

Previous Behind the Breakthrough campaigns have featured artists including Alex Warren, Ravyn Lenae, and Gigi Perez.