YouTube Music ‘Avenues’ Series

As part of a wider initiative, YouTube Music has launched a new YouTube-exclusive series called ‘Avenues’.

The Avenues series focuses on artists who are building their business on YouTube, with the artists themselves sharing their experiences and stories.

The first episode is hosted by Wallo267 and features DaBaby, Concrete Boys, Rich The Kid, and more, with the artists sharing advice.

Mexico’s El Malilla and South Africa’s TXC also feature in the first episode, showing YouTube’s intent to cast the net geographically.

Avenues is also a grassroots mentorship and educational program launched by YouTube to empower emerging artists in underrepresented communities.