YouTube Music New Fan Analytics

29.07.2025

YouTube Music has announced brand new fan analytics to help you better understand your audience and cement a connection.

These new metrics are called Fan and Superfan segments, and you can find them in YouTube Analytics for Artists.

Fan and Superfan segments make it easier to understand who in your audience is highly engaging with your content.

With this information, you can quantify your core fanbase, identify what resonates with fans, and refine your engagement strategy.

These analytics are currently in beta and are only available to a subset of Artists with a minimum number of Fans and Superfans.